Legal
Cookie Policy
Last updated: 27 April 2026
What cookies are
Cookies are small text files saved on your device when you visit a website. We use them for essential site operation and, with your consent, for analytics and marketing.
The cookies we set
Essential — always active
| Cookie | Purpose | Lifetime |
|---|---|---|
payload-token | Authenticates you when signed in (editor + customer accounts) | 30 days |
bst:cc local storage | Remembers your cookie consent choice | 6 months |
| Session cookies (Vercel) | CSRF protection on forms + checkout routing | Browser session |
| Polar (checkout) | Set during checkout pages on polar.sh — their cookies, required for payment | Up to 14 days |
Analytics — only if you consent
| Cookie | Purpose | Lifetime |
|---|---|---|
bst_sid local storage | First-party anonymous session ID for page, search, and asset interest analytics. Server-side analytics event logs are normally deleted after 90 days. | Until browser storage is cleared |
bst_utm | First-touch UTM/referrer attribution for campaign reporting | 30 days |
| Google Analytics / Ads | Traffic and conversion measurement, if configured in admin | Set by Google |
Pinterest Tag _pinterest_ct* | Conversion and audience measurement from Pinterest, if configured in admin | Set by Pinterest |
Marketing — only if you consent
| Cookie | Purpose | Lifetime |
|---|---|---|
Meta Pixel _fbp | Remarketing to Facebook / Instagram users who viewed a photo, if configured in admin | Set by Meta |
| TikTok Pixel | Remarketing and conversion reporting, if configured in admin | Set by TikTok |
Changing your preferences
You can change or withdraw your choice any time. Optional analytics and marketing tags only run after you opt in.
You can also clear this site's data in your browser settings, or email privacy@bigshottheory.com and we'll help.
Browser settings
All modern browsers let you block or delete cookies from their Privacy / Security settings. Note: blocking our essential cookies will break login + checkout.