We started Big Shot Theory after a decade of shooting campaigns and watching microstock agencies take 60–80% of every download. So we cut out the middleman — built our own library, our own AI pipeline, our own store.
Every asset is shot by us, in Europe, with real humans who signed model releases. No AI generation, no composite fakery, no sponsored content pretending to be stock.
Every human in our library signed a written release, and gets paid if we license them commercially. No hidden releases, no AI deepfakes.
No studios pretending to be beaches. If it's coastal, we shot it coastal. If it's a kitchen, a real chef made the food.
Photos from €3.90, videos from €9. Standard + Extended, that’s it. No tiers-within-tiers, no subscriptions, no surprise renewals.
Our AI Tagger is free for anyone to try. Keyword taxonomy is public. If our model learns from your corrections, we credit you.
A small look at the studio floor — food stylist plating the frame, portraits on a paper roll, a painter on a real canvas, a singer at a real mic. No AI, no composites.


Custom shoots, licensing, partnerships.
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